If you're a small business owner, you might feel intimidated when coming up against the products and services of a giant corporation.
Just remember the advantage for you is that they can't do what you do....they can't react as quickly nor give the kind of personal attention that you can.
To pull this off you must be dedicated to customer service. There's nothing like it to beat the giants AND to earn referrals that grow your business.
That's also your marketing message. Promote your original, award winning service and point out any obvious differences between what you can do and what other big companies can't..like make instant decisions.
Don't discount your price in an attempt to get business. You can't give top notch customer service if you're not making enough to afford the time.
People like working with people who care! Love your prospect, show 'em you care and watch what happens.