Reader Question...
Where can I find a list of prospects to pursue?
Roxannes' Answer...
There are several ways to develop a list of prospects.
I got my media contacts by buying the Industry Resource which had a list of every newspaper, radio station and television station. I got School prospects by digging on the State Dept of Education website and going to each districts' site which list each school including their staff.
Use Industry Guides as much as possible. Type your industry into an internet search program along with the word “guide” and see what comes up.Sometimes, professional or industry organizations have that list for sale or you can get it for free by joining the organization.
For example, if you are marketing to women business owners you might join and get the list of all those members of NAWBO, the National Association of Women Business Owners.
Lastly, there are list brokers. They specialize in putting together lists by industry and by zip code so you can break it down however you want. The cost could be 5 cents to 20 cents per name, but will save you a lot of time.