Reader Question...
What messages get women to stop and say "I need to be there!" when advertising to women in a newspaper for seminars?
Roxanne's Answer...
Now that's a question I bet a lot of marketing people ask themselves!
Getting women to stop their busy day and attend seminars can be like pulling teeth. Many women in business still manage their families lives too. Therefore, it has to be something that really makes them think they're going to improve their life or financial circumstances before they'll consider it.
Here's what I would do since I don't know what your seminars offer...
1. Find out what they want through a survey
2. Find out what words they use to describe what they want by reading their answers
3. Write headlines for your ads that use their words to describe the benefit they said they want.
4. Make it a limited time offer in which they can reply by offering a bonus or discount if they respond in a certain period of time, and make it short. This creates urgency.
5. Offer a discount if they bring a friend....some people do two for the price of one as an example.
6. Follow up by phone to build your relationship and once again encourage them to bring a friend so you double your prospects that way.
Hope this has been helpful. Women are the main purchasers of products and services in the average household, so marketing to women is smart. Just be sure it's what THEY want, rather than what you THINK they want.
This company offers easy tools to build online surveys that you can send to a network of women to identify what they want. You can also run ads that give the link to the survey and get even more response to help you in marketing to women. Go now and take a look.